Department of Marketing at College of Business Management, IoBM in collaboration with NextGen Leaders moved beyond textbooks to share practical first-hand insights, stories and contextualized scenarios on sustainability in Marketing. Building around the narrative of sustainability in Marketing the panel featured.
Syed Hasan Jameel, Director Sales and Marketing, Dawlance Group
Mr. Yasser Akhtar, Chief Commercial Officer, Brainchild Communications Pakistan
Mr. Adil Mohammed Sami, Executive Vice President & Head of Marketing, Meezan Bank Limited
Ms. Zohra Hanif, Head of Marketing, TPL Trakker Ltd.
Ms. Ashifa Parach, CEO NextGen Leaders
Key takeaway from the Panel discussion
1. Student ongoing engagement is essential for practical learning
2. Work in collaboration with AI marketing tools, but avoid blind reliance.
3. Green Marketing and Sustainability are not mere buzz words. They are applicable in Pakistan’s Marketing environment.
4. Being sensitive to customer insights and feedback is an ongoing process for building authenticity and empathetic brands that can win consumer trust.
The Department of Marketing at IoBM is on a mission to nurture purpose-driven, responsible future marketing leaders.
