The Department of Communication and Languages, College of Business Management (CBM) at the Institute of Business Management (IoBM), organized its inaugural brochure exhibition âFrom Concept to Print: The PAW Brochure Galleryâ on Wednesday, May 21, 2025 in CBM Building’s Room 315. The purpose of this display was to showcase studentsâ business ideas, critical thinking, ability to present and demonstrate, and potential to design effective information material. Brochure Writing holds great significance in professional settings, as it teaches students how to present their business ideas persuasively. The event was a well-received and impactful event, demonstrating the effectiveness of applied learning in Persuasive and Analytical Writing (PAW) course. The positive reception from students validated the educational value and creativity showcased by the students. Such initiatives enhance studentsâ engagement, foster professional communication skills, and prepare learners for real-world tasks requiring clarity, design thinking and business awareness. We are grateful to our HOD, Dr. Aliya Sikander for her consistent support, motivation and trust in us.
