The Strategic Management class at the College of Business Management (CBM), IoBM, organized an engaging and highly interactive guest speaker session under the guidance of visiting faculty Mr. Usman Butt. The session featured Mr. Adnan Mobin, Director of IUSS, as the guest speaker. The session was held on Sunday, August 2, 2026.
The session focused on the practical application of core strategic tools: SWOT Analysis, PESTEL Analysis, and Porter’s Five Forces Model, and how they can be leveraged to analyze, plan, and execute successful business strategies within the school/education industry. Mr. Mobin drew on real-world examples to illustrate how these frameworks help drive profitability, boost admissions, and strengthen brand positioning in a competitive market.
Students actively participated throughout the session, posing a wide range of thoughtful questions, all of which were addressed by the guest speaker with clarity and confidence. The high level of engagement reflected students’ genuine interest in connecting classroom theory with real-world strategic practice. The session concluded on a positive note, with students expressing strong satisfaction with the depth and practicality of the insights shared.
