The Department of Marketing at the College of Business Management (CBM), IoBM, in collaboration with NextGen Leaders, went beyond traditional classroom learning to offer students practical insights, real-world stories, and contextualized perspectives on sustainability in marketing. The event was held on Wednesday, November 12, 2025, and served as a platform for students to connect academic concepts with real industry practices. Centered around the theme of “Sustainability in Marketing,” the engaging panel discussion featured the following distinguished guests:
Syed Hasan Jameel, Director Sales and Marketing, Dawlance Group; Mr. Yasser Akhtar, Chief Commercial Officer, Brainchild Communications Pakistan; Mr. Adil Mohammed Sami, Executive Vice President & Head of Marketing, Meezan Bank
Limited; Ms. Zohra Hanif, Head of Marketing, TPL Trakker Ltd.; Ms. Ashifa Parach, CEO
NextGen Leaders.
Key Takeaways from the Panel Discussion
- Continuous student engagement is vital to ensure meaningful and practical learning experiences.
- Collaborate with AI marketing tools, but maintain critical thinking — avoid complete dependence on automation.
- Green Marketing and Sustainability are not just buzzwords; they hold real value and relevance within Pakistan’s marketing landscape.
- Understanding customer insights and feedback is an ongoing process — it helps build authentic, empathetic brands that earn and sustain consumer trust.
The Department of Marketing at IoBM is committed to nurturing purpose-driven and responsible future marketing leaders equipped to create meaningful impact in the industry.
