Dr. Midhat Nadeem

Dr. Midhat Nadeem is an Assistant Professor in the Marketing Department at IoBM. He holds a PhD in Marketing from IoBM and an MBA (Marketing) from IoBM. His research interests include green marketing, digital marketing, AI in marketing, sustainable consumer behavior, and brand management. His work is published in high-impact journals such as Energy Strategy Reviews and On the Horizon. He has over 10 years of professional experience and previously served as Senior Coordinator for Training and Projects at IoBM’s Entrepreneurship and Management Excellence Center (EMEC), where he managed donor-funded programs for USAID, UNDP, and others.