Dr Arif Ashraf

Dr. Arif Ashraf is an Assistant Professor in the Marketing Department at IoBM. He holds an MBA from Hamdard University (CGPA 3.99), a joint Master’s in Marketing and Management from Middlesex University London, and a PhD in Marketing from IoBM (CGPA 3.91, Merit Certificate). With over 15 years of academic and corporate experience, he teaches core and elective marketing and research courses. His research interests include strategic marketing, integrated marketing communication, sustainability, social media marketing, and influencer marketing, with publications in International Journal of Consumer Studies and Kybernetes.