On April 16th, 2024, Shell Pakistan Limited organized the "Shell Tameer Workshop on Entrepreneurship & Business Model Canvas," aimed at helping startups reflect on their transformative journey from inception to success. The workshop featured three comprehensive sessions designed to equip the entrepreneurs with essential skills and knowledge.
The workshop was divided into three key sessions, each focusing on a critical aspect of entrepreneurship and business development.
Session 1: Understanding Entrepreneurship
The first session, led by Imran Azeem, Head of Training & Development at Shell LiveWIRE, introduced participants to the fundamentals of entrepreneurship. Imran highlighted the importance of innovation and competitiveness in the startup ecosystem. He shared various competitive models and interactive techniques that encouraged participants to think creatively and develop innovative solutions.
Session 2: Business Model Canvas Basics
In the second session, Imran Azeem continued to guide the participants through the basics of the Business Model Canvas. This session provided a structured framework for startups to visualize their business ideas, identify key components, and understand how different elements of their business interconnect. Participants were grouped and tasked with developing an innovative startup idea using the Business Model Canvas, fostering a collaborative and hands-on learning environment.
Session 3: Making a Pitch Deck
The final session, led by Muhammad Saifullah, Programme Coordinator & Communications Manager at Shell Pakistan Limited, focused on creating an effective pitch deck. Saifullah tested the students' abilities and provided personal mentoring to each startup. He shared insights on how to create visibility for their business and identify the right platforms for promotion. Participants learned how to craft compelling pitches that effectively communicate their business ideas to potential investors and stakeholders.
About the Speakers:
Muhammad Saifullah: Programme Coordinator & Communications Manager at Shell Pakistan Limited. Saifullah has extensive experience in guiding startups and enhancing their visibility through strategic communication and mentoring.
The "Shell Tameer Workshop on Entrepreneurship & Business Model Canvas" hosted at SSK-IC is closely tied to several key SDGs, particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). By equipping entrepreneurs with essential skills in business modelling and pitching, this initiative fosters innovation and entrepreneurship, crucial for economic development and sustainable growth. The hands-on approach empowers startups to create competitive and socially impactful businesses, directly contributing to long-term sustainability and local economic progress.