Seasoned playwright Mr. Ali Moeen unveils the art of screenwriting to IoBM students



The Institute of Business Management (IoBM) hosted an inspiring guest speaker session featuring renowned playwright and screenwriter Mr. Ali Moeen, who offered valuable insights to BS Media Studies students specializing in screenwriting. Held on Saturday, September 21, 2024, the event was coordinated by Muhammad Omar Iftikhar, Senior Assistant Manager at MARCOM, IoBM. Before the session, IoBM faculty member Muhammad Faraz interviewed Mr. Ali Moeen for the podcast Urdu Aj Kal, produced by IoBM, where Mr.Moeen reflected on his career and experiences in the media industry. Following the podcast, Mr. Moeen delivered a thought-provoking and engaging lecture, providing students with practical advice on becoming successful screenwriters.

In his lecture, Mr. Moeen highlighted the importance of developing a habit of reading and keenly observing society. He encouraged students to find inspiration in everyday life and explore meaningful themes for their stories. His insightful guidance offered aspiring writers practical tips for honing their craft and creating impactful narratives. The event was well-received by both students and faculty, who appreciated the opportunity to learn from one of Pakistan's most distinguished screenwriters.

The guest speaker session featuring Mr. Ali Moeen at IoBM setting standards for SDG 4: Quality Education by promoting inclusive and quality education through knowledge-sharing on screenwriting, a valuable skill for media students. His emphasis on reading and observing society also supports SDG 10: Reduced Inequalities, as it encourages diverse storytelling that can give voice to underrepresented communities, fostering a more inclusive media landscape.