The team representing the Institute of Business Management (IoBM) achieved a milestone at the recently held Battle of Minds 2024 grand finale. Esha Sachdev (BBA Hons) and Muhammad Hasnain (BS Hons AM) represented Team Zootopia, and scored the prestigious 3rd Runner-Up position in the Battle of Minds 2024 Grand Finale organized by BAT. Competing against 200+ teams nationwide, they emerged as the only team from Karachi, showcasing exceptional talent and dedication on this esteemed platform. Their innovative product, ZOOMIES—a nicotine-free functional soft chew designed for ex-smokers and wellness seekers—earned admiration for its creativity and comprehensive business model. The team’s effort included a thorough focus on product innovation, marketing strategy, ESG alignment, and financial feasibility, leaving a lasting impression on the judges during the finale in Islamabad. This milestone reflects the values and skills nurtured at IoBM, and we are proud of their dedication and hard work. We hope their success inspires our students to aim higher and excel in all endeavors.