MBA ADVERTISING AND COMMUNICATION MANAGEMENT (THREE-YEAR) PROGRAM

 
Foundation Courses Core Business Courses Business Elective Courses Course Structure
 

This program prepares creative, strategic, and ethical professional communicators who understand the power of messages to influence attitudes and behaviors and who can design and manage strategic campaigns for diverse organizations and clients. The intensive three-year program proves a cohort experience in which all students move as a group through a structured sequence of courses, each of which offers a cutting-edge approach that blends theory with hands-on application and which help students to pursue communication careers in today’s competitive corporate environment. The curriculum is developed with core and specialized courses in the field of advertising and communication management.

 

The three-year program comprises of nine semesters offered on weekends with a total of 36 courses and 108 credit hours. Students must maintain a 3.0 CGPA for conferment of the degree. This program is specially designed for individuals working in the fields of advertising and marketing communication with a minimum educational background of a two-year Bachelors degree.

 

Foundation Courses
Communication 
COM 401 Business English*
COM 402 Business Communication
COM 403 Interpersonal Communication Skills
*less proficient students
Economics 
ECO 401 Micro and Macroeconomics
Statistics 
STA 403 Statistics and Mathematics
STA 404

Statistical Inference

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Core Business Courses

Accounting 
ACC 402 Introduction to Financial Accounting
Advertising 
ADV 401 Principles of Advertising
ADV 402 Advertising Management
ADV 403 International Advertising and Promotions
ADV 406 Advertising Strategy
ADV 408 Client Management
ADV 410 Public Relations and CSR
ADV 501 Creative Management
  Finance 
FIN 404 Financial Management
Human Resource Management 
HRM 401 Human Resource Management
Law 
LAW 405 Media Law and Business Ethics
  Management 
MAN 401 Principles of Management
MAN 402 Organizational Behavior
MAN 403 Entrepreneurship and Small Business
Management Information Systems 
MIS 410 Business and Information Technology
Marketing 
MKT 401 Principles of Marketing
MKT 402 Marketing Management
MKT 404 Methods in Business Research
MKT 501 Strategic Marketing and Planning
MKT 507 Services Marketing
MKT 509 Consumer Behavior
MKT 510 Direct Marketing and Sales Promotion
MKT 511 Brand Management
MKT 513 Media Planning
MKT 515 Print Media
MKT 516 Electronic Media 
MKT 527 Integrated Marketing Communication
MKT 531

Experimental Marketing (Event)

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Business Elective Courses

Advertising 
ADV 407 Creative Production
ADV 503 Creative Design
ADV 505 Media Research and Public Opinion
Marketing 
MKT 503 Packaging and Printing
MKT 508 Personal Selling
MKT 517 Media Marketing
MKT 518

Role of Media in World Affairs

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Course Structure

SEMESTER ONE SEMESTER TWO
Business English* Introduction to Financial Accounting
Business Communication Principles of Advertising
Business & Info. Technology Interpersonal Communication Skills
Principles of Marketing Marketing Management
*less proficient students
SEMESTER THREE SEMESTER FOUR
Micro and Macroeconomics Int. Advertising and Promotions
Advertising Management Organizational Behavior
Principles of Management Methods in Business Research
Statistical Inference Consumer Behavior
SEMESTER FIVE SEMESTER SIX
Financial Management Advertising Strategy
Human Resource Management Public Relations and CSR
Media Planning Services Marketing
Integrated Marketing Comm. Brand Management
SEMESTER SEVEN SEMESTER EIGHT
Client Management Creative Management
Direct Marketing Media Law and Business Ethics
Print Media Strategic Marketing
Experimental Mkt. (Event) Electronic Media
SEMESTER NINE
Entrepreneurship and Small Business
Elective I
Elective II
Elective III

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